For adult children
Questions to Ask Your Parents About Care
Conversation starters, warning signs, questions with room for answers, care costs, funding paths and a documents organizer.
For independent long-term care insurance professionals
Your long-term care marketing, done every month. Under your name.
Monthly campaigns, consumer guides, landing pages and lead capture, written for the families you serve and ready to launch with your name, license and agency on every piece.
- A new campaign each month, from October 2026 through March 2027
- Social, email, Google Ads, print, landing page and blog that share one message and one offer
- Leads tagged by campaign and source, sent to your CRM
Why consistent marketing matters
Families are already asking about care. The agent who shows up every month gets the call.
Most families start thinking about long-term care after a fall, a diagnosis or a holiday visit. A steady, educational campaign keeps your name in front of them before that moment, not after it.
~70%
of people turning 65 will need some type of long-term care services and supports in their remaining years.
Source: Administration for Community Living63M
Americans are family caregivers, the adult children and spouses who influence a long-term care decision.
Source: AARP, 20252001
The year November became Long-Term Care Awareness Month, a built-in selling season the campaigns are timed around.
Source: AALTCIWhat you get
Every campaign arrives complete and connected
Each month is one message and one offer, the Free Family Care Plan Review, carried through every channel so leads land in one place.
A sample campaign landing page. Your name, phone, agency and license details replace the placeholders.
Social posts
Sized for Facebook, Instagram, LinkedIn and Stories, with captions and hashtags.
Consumer email
Subject lines, preview text and body copy, ready to send to clients and prospects.
Google Ads plan
Primary and secondary keywords, long-tail phrases, negative keywords and audience notes.
Landing page and lead form
A Free Family Care Plan Review offer, a short form and an optional 12-second presenter video.
Print flyer with QR code
For seminars, office visits, mailers and referral partners.
Blog post and release calendar
Print, approval and publish dates for each channel, with campaign codes and UTM tags.
Compliance-minded copy
An educational tone, cited sources and room for your license details.
The campaign calendar
Six months of campaigns, already planned
Each one is timed to what families are thinking about that month, from Medicare Open Enrollment to tax season. Pick a month to see it.
- Theme
- Why now
- Offer
Senior expo kits
Find an upcoming senior expo near you. Get a turnkey kit for your booth.
Pick a state and county to see upcoming senior and healthcare expos near you. Each expo gets its own kit with the event name, date and venue built in. See how a booth brings in new clients ↓
Only upcoming expos with a confirmed date are shown. The list is refreshed every quarter: past expos roll off and new dates and locations are added. Confirm details and book your booth with the organizer.
Ask Your Parents 24×36 boardMy Wishes 24×36 boardSenior Expo Door Prize boardDoor prize social post and imagesAsk Your Parents guideMy Wishes guide5×7 print adSocial posts and imagesEmails and textBlog postRelease calendar
Why exhibit
How a booth at a senior expo brings you new clients
Senior expos gather older adults, and often their adult children, in one room to collect information on Medicare, housing, home care and the cost of care. A booth puts you face to face with people who came to plan, in their own county.
- Be where planners gather
Visitors walk the aisles on purpose, with questions about care and how to pay for it. You meet them in person instead of competing for attention online.
- Open with a free guide
Hand out “Questions to Ask Your Parents About Care” and “My Wishes, My Plan.” A useful guide starts the conversation without a sales pitch, and your name goes home with it.
- Capture leads with consent
The door prize board’s QR code sends visitors to your registration form. Each code is tagged, so you know which board and which expo every lead came from.
- Follow up while they remember you
The kit’s reminder and thank-you emails and text are timed in the release calendar. Add entries to a CRM such as HubSpot to automate follow-up and book appointments.
Who attends
A local, older audience that shows up in person
87%
of attendees at the 2026 Davis Senior Expo in Utah were 52 or older, 74% were women and 99% came from in state.
Source: EventHub organizer profile100–3,000+
visitors per event, from community-center health fairs to regional expos with 100+ exhibitors.
Sources: organizer and local news reports below| Expo | Attendees | Exhibitors | Reported by |
|---|---|---|---|
| Senior Day Expo, Bossier City, LA | 3,000+ a year | 120+ | KTAL News |
| Senior Expo, Kalamazoo, MI | 1,000+ | 150+ organizations | Second Wave Media |
| COSA Celebrating Age Expo, Delaware County, PA | About 900 | 50+ | Delaware County Daily Times |
| Boomers & Beyond Senior Expo, Youngstown, OH | 800+ | — | The Vindicator |
| Community Senior Health Expos | 100–350+ | 20–40+ | Organizer exhibitor form |
Attendance figures are as reported by organizers and local news, and results vary by event. Ask the organizer for expected attendance and audience before you book a booth. Get consent before you contact anyone, and follow any event, carrier and state rules for insurance marketing.
Consumer guides
Guides families keep, with your name on the cover
Give clients something useful to bring to the kitchen table. Each guide works online and in print, and ends with a quote request that comes back to you.
For parents
My Wishes, My Plan
A family-meeting plan, wishes worksheet, funding plan, documents record and a letter to their children.
Fill in online, saved on the devicePrint-ready PDFQR code to shareEmail button to youBuilt-in quote request
How it works
From sample to launched under your name
1
Tell us about your practice
Your name, agency, phone, the states where you're licensed and the details you want on every piece.
2
Review your branded campaign
See each month's posts, email, ads, print and landing page with your information in place, before anything goes out.
3
Launch and follow up
Pieces go out on the release calendar, and every lead arrives tagged by campaign and source so you know what's working.
Who it's for
Built for professionals who sell, not market
You'd rather spend your time with clients than writing posts and building pages. This platform covers the marketing so you can.
- Independent LTC agents who want a steady, professional presence without hiring an agency.
- Agency owners who want one consistent campaign their whole team can share.
- Financial professionals who offer long-term care planning alongside retirement work.
- Medicare and life agents adding long-term care conversations to an existing book.
Who is this for?
Licensed insurance professionals who offer long-term care coverage. These materials are for professional use; the consumer-facing pieces are what you share with clients and prospects.
Whose name goes on the materials?
Yours. The samples use placeholders such as [Agent - Advisor Name], Your Brokerage Agency Name and (xxx)xxx-xxxx, which are replaced with your name, agency, phone, license number and contact details.
Where do the leads go?
Landing page and guide forms are set up to send leads into a CRM, tagged by campaign and source, so nothing sits in an inbox and you can see which month and channel produced each lead.
Is the copy compliant?
The copy is written in an educational tone with cited sources and room for your license details. You remain responsible for any carrier, state or broker-dealer approvals your business requires before materials go out.
Do I need my own website?
No. Each campaign includes its own landing page, and the consumer guides live online with a built-in quote request. If you already have a site, the campaigns can point to it instead.
What's the presenter video?
An optional 12-second welcome video for your landing pages, created from your photo with AI-generated video and voice and clearly labeled as such.
Get started
See what your marketing looks like with your name on it
Tell us where to reach you. We'll send the sample campaigns and walk you through launching them under your name and agency.
- See every piece of a sample campaign
- Find out what it takes to launch under your name
- No obligation and no pressure
Prefer to talk? Call (321) 795-7516 or email kim@adaptivesolutionsonline.com.
Request the sample campaigns
For licensed insurance professionals. We'll only use your information to follow up about the platform.
Show up for families every month, without writing a word.