What Long-Term Care Really Costs in 2027
Campaign theme: “Know the Number”
Hook: New Year planning; updated annual cost-of-care figures.
Campaign code: MKT-2701-COST-OF-CARE-2027 · UTM: mkt_2027_01_cost_of_care_2027
Cross-site bridge: TDS January (Vision & Hearing); FD January (reassess your plan).
Landing page: Free Family Care Plan Review: “Know the Number: What a Year of Care Really Costs”, built on the same structure as the November LTC Awareness Month page, with the site’s HubSpot Quote Request form and [Agent - Advisor Name]’s 12-second video. Approved and published Oct 9, 2026 at draftltcmarketing.com/what-long-term-care-costs/ (live version without the presenter video). Email, ad, and print QR links now point to it.
Release dates
- Drafts due (approval)Tue, Jan 5, 2027
- Print files dueFri, Dec 25, 2026
- Blog releaseFri, Jan 15, 2027
- Email sendTue, Jan 19, 2027
- LinkedInTue, Jan 19, 2027
- FacebookWed, Jan 20, 2027
- InstagramThu, Jan 21, 2027
- Reminder postsWed, Feb 3, 2027
- Google Ads startFri, Jan 15, 2027
- Google Ads endSun, Jan 31, 2027
- Print in marketFri, Jan 15, 2027
Keywords, phrases & audience
Primary keyword
Secondary keywords
Long-tail phrases
Negative keywords (Google Ads)
- Social audience
- Pre-retirees and retirees 50–72 (the main buying window for traditional and hybrid coverage), plus adult children 40–60 who influence a parent's decision. Meta: required Financial Products & Services Special Ad Category — no age/gender/ZIP targeting; Florida statewide, or 15-mile+ radius targets around Southwest Florida, Melbourne/Palm Bay, Orlando, and Tampa; broad interests (retirement planning, financial planning). LinkedIn: pre-retirees 55–65, business owners, HR/benefits leaders, CPAs and financial advisors (referral partners).
- Google Ads audience
- Search campaign, Florida first (licensed states only), expand nationally only where [Agent - Advisor Name] is appointed/licensed. High-intent insurance keywords; ad schedule 7am–8pm ET with call extension during office hours. Customer Match from HubSpot leads is allowed for insurance (non-health) messaging; keep condition terms out of ad copy.
- This month
- Planners 50–70 setting a budget; adult children pricing care for a parent.
Blog
MKT | Jan 2027 | What Long-Term Care Really Costs in 2027 | “Know the Number” | Blog · MKT-2701-COST-OF-CARE-2027-BLOG
- Title
- How Much Does Long-Term Care Really Cost in 2027? A State-by-State Look
- Release
- Fri, Jan 15, 2027
- URL
https://draftltcmarketing.com/blog/how-much-does-long-term-care-really-cost-in-2027-a-state-by-state-look/- Meta description
- Updated 2027 cost figures for nursing homes, assisted living, and home care, and how much they vary depending on where you live. (128 chars)
- Outline (H2s)
- Costs by care setting
- How states compare
- Florida in focus
- Inflation and planning
- Turning costs into a plan
- Converts to
- https://draftltcmarketing.com/what-long-term-care-costs/
MKT | Jan 2027 | What Long-Term Care Really Costs in 2027 | “Know the Number” | Facebook · MKT-2701-COST-OF-CARE-2027-FB
Post copy
Hashtags (2–3, end of post)
Link headline
Tracked link
MKT | Jan 2027 | What Long-Term Care Really Costs in 2027 | “Know the Number” | Instagram · MKT-2701-COST-OF-CARE-2027-IG
Caption
Hashtags (end of caption or first comment)
Link in bio (tracked)
MKT | Jan 2027 | What Long-Term Care Really Costs in 2027 | “Know the Number” | LinkedIn · MKT-2701-COST-OF-CARE-2027-LI
Post copy
Hashtags (3–5, end of post)
Tracked link
Email campaign
MKT | Jan 2027 | What Long-Term Care Really Costs in 2027 | “Know the Number” | Email · MKT-2701-COST-OF-CARE-2027-EM · send Tue, Jan 19, 2027
Know the Number
It's hard to plan for something you can't price. Long-term care costs vary widely by state and by setting — nursing home, assisted living, or care at home.
Our 2027 update compares the numbers state by state, with a closer look at Florida. Use the free Cost of Care tool to look up your state, then the Policy Checklist & Financial Workbook to turn the number into a plan.
Want help? Request a no-cost comparison.
Prefer to talk it through? Call (xxx)xxx-xxxx.
Look Up Your State's CostsAlso this month: How Much Does Long-Term Care Really Cost in 2027? A State-by-State Look
Subject line
Preview text
CTA link (tracked)
Google Ads
MKT | Jan 2027 | What Long-Term Care Really Costs in 2027 | “Know the Number” | Google Ads · MKT-2701-COST-OF-CARE-2027-GADS · Jan 15 – Sun, Jan 31, 2027
Headlines (15)
- Cost of Care by State21/30
- Nursing Home Cost Florida25/30
- Assisted Living Costs 202726/30
- Home Care Cost Per Hour23/30
- Long-Term Care Costs 202725/30
- Look Up Your State's Costs26/30
- Plan for Care Costs19/30
- Free Cost of Care Tool22/30
- Licensed LTC Specialist23/30
- Compare LTC Options Free24/30
- Talk to [Agent - Advisor Name]25/30
- 45+ Years in Long-Term Care27/30
- Not a Call Center17/30
- Free Consumer Guides20/30
- Request a Free Quote20/30
Descriptions (4)
- 2027 nursing home, assisted living, and home care costs by state. Free lookup tool.83/90
- See what care costs where you live, then turn the number into a plan.69/90
- Download the free LTC Policy Checklist & Financial Workbook.60/90
- [Agent - Advisor Name], CLTC — licensed specialist, 45+ years of experience.74/90
- Ad group
- Cost of Care 2027 — Core
- Exact match
- [cost of long-term care by state]
[nursing home cost Florida 2027]
[assisted living cost per month]
[home care cost per hour] - Phrase match
- "long-term care costs 2027"
"memory care cost"
"cost of care calculator"
"how much does a nursing home cost"
"long-term care cost Brevard County"
"how much does a nursing home cost per month in Florida"
"average cost of assisted living in 2027" - Sitelinks
- Request a Free Quote
Free Consumer Guides
Cost of Care by State
Read This Month's Guide - Call asset
- (xxx)xxx-xxxx (US, office hours)
- Final URL
https://draftltcmarketing.com/what-long-term-care-costs/?utm_source=google&utm_medium=cpc&utm_campaign=mkt_2027_01_cost_of_care_2027&utm_content=rsa
Print ad with QR code
MKT | Jan 2027 | What Long-Term Care Really Costs in 2027 | “Know the Number” | Print · MKT-2701-COST-OF-CARE-2027-PRT · 5.5″ × 8.5″ half page
Headline
Body
QR call to action
QR destination (tracked)
Opens the page named above with print tracking.