Family Caregivers Month & LTC Awareness Month
Campaign theme: “Care for the Ones Who Care”
Hook: November is both National Family Caregivers Month and Long-Term Care Awareness Month.
Campaign code: MKT-2611-FAMILY-CAREGIVERS · UTM: mkt_2026_11_family_caregivers
Cross-site bridge: TDS November (Diabetes); FD Nov 7 (genetic testing and coverage timing).

Release dates
- Print files dueSun, Oct 11, 2026
- Drafts due (approval)Thu, Oct 22, 2026
- Blog releaseSun, Nov 1, 2026
- Google Ads startSun, Nov 1, 2026
- Print in marketSun, Nov 1, 2026
- Email sendTue, Nov 3, 2026
- LinkedInTue, Nov 3, 2026
- FacebookWed, Nov 4, 2026
- InstagramThu, Nov 5, 2026
- Reminder postsWed, Nov 18, 2026
- Google Ads endMon, Nov 30, 2026
Keywords, phrases & audience
Primary keyword
Secondary keywords
Long-tail phrases
Negative keywords (Google Ads)
- Social audience
- Pre-retirees and retirees 50–72 (the main buying window for traditional and hybrid coverage), plus adult children 40–60 who influence a parent's decision. Meta: required Financial Products & Services Special Ad Category — no age/gender/ZIP targeting; Florida statewide, or 15-mile+ radius targets around Southwest Florida, Melbourne/Palm Bay, Orlando, and Tampa; broad interests (retirement planning, financial planning). LinkedIn: pre-retirees 55–65, business owners, HR/benefits leaders, CPAs and financial advisors (referral partners).
- Google Ads audience
- Search campaign, Florida first (licensed states only), expand nationally only where [Agent - Advisor Name] is appointed/licensed. High-intent insurance keywords; ad schedule 7am–8pm ET with call extension during office hours. Customer Match from HubSpot leads is allowed for insurance (non-health) messaging; keep condition terms out of ad copy.
- This month
- Adult children 45–65 providing unpaid care; adults 55–68 who don't want to become a burden.
Blog
MKT | Nov 2026 | Family Caregivers Month & LTC Awareness Month | “Care for the Ones Who Care” | Blog · MKT-2611-FAMILY-CAREGIVERS-BLOG
- Title
- National Family Caregivers Month: What Every Family Caregiver Should Know About Getting Paid or Getting Help
- Release
- Sun, Nov 1, 2026
- URL
https://draftltcmarketing.com/blog/national-family-caregivers-month-what-every-family-caregiver-should-know-about-getting-paid-or-getting-help/- Meta description
- November is Family Caregivers Month. Here's what unpaid caregivers should know about compensation, respite options, and where insurance fits in. (144 chars)
- Outline (H2s)
- Who family caregivers are
- Getting paid: what's possible
- Respite options
- Where insurance fits
- Planning so your kids don't have to
- Converts to
- https://draftltcmarketing.com/consumer-guides.html
MKT | Nov 2026 | Family Caregivers Month & LTC Awareness Month | “Care for the Ones Who Care” | Facebook · MKT-2611-FAMILY-CAREGIVERS-FB
Post copy
Link headline
Tracked link
MKT | Nov 2026 | Family Caregivers Month & LTC Awareness Month | “Care for the Ones Who Care” | Instagram · MKT-2611-FAMILY-CAREGIVERS-IG
Caption
Hashtags
Link in bio (tracked)
MKT | Nov 2026 | Family Caregivers Month & LTC Awareness Month | “Care for the Ones Who Care” | LinkedIn · MKT-2611-FAMILY-CAREGIVERS-LI
Post copy
Tracked link
Email campaign
MKT | Nov 2026 | Family Caregivers Month & LTC Awareness Month | “Care for the Ones Who Care” | Email · MKT-2611-FAMILY-CAREGIVERS-EM · send Tue, Nov 3, 2026
Care for the Ones Who Care
November is National Family Caregivers Month and Long-Term Care Awareness Month — a good time to talk about the people who quietly hold everything together.
This month's articles explain what family caregivers should know about getting paid or getting help, respite options, and where long-term care insurance fits. On November 15 we'll look at the hidden cost of caregiving on careers and retirement.
Download the free How to Fund Long-Term Care guide to see every option in one place.
Prefer to talk it through? Call (xxx)xxx-xxxx.
Get the Free Funding GuideAlso this month: National Family Caregivers Month: What Every Family Caregiver Should Know About Getting Paid or Getting Help
Subject line
Preview text
CTA link (tracked)
Google Ads
MKT | Nov 2026 | Family Caregivers Month & LTC Awareness Month | “Care for the Ones Who Care” | Google Ads · MKT-2611-FAMILY-CAREGIVERS-GADS · Nov 1 – Mon, Nov 30, 2026
Headlines (15)
- Help for Family Caregivers26/30
- Get Paid to Care for a Parent29/30
- LTC Awareness Month19/30
- Caregivers Month Guide22/30
- Cost of Family Caregiving25/30
- LTC Insurance & Home Care25/30
- Plan So Kids Don't Have To26/30
- Free LTC Funding Guide22/30
- Licensed LTC Specialist23/30
- Compare LTC Options Free24/30
- Talk to [Agent - Advisor Name]25/30
- 45+ Years in Long-Term Care27/30
- Not a Call Center17/30
- Free Consumer Guides20/30
- Request a Free Quote20/30
Descriptions (4)
- What family caregivers should know about getting paid, respite, and insurance options.86/90
- Download the free How to Fund Long-Term Care guide from a licensed specialist.78/90
- Plan ahead so your family never has to choose between work and your care.73/90
- [Agent - Advisor Name], CLTC — 45+ years in long-term care. Not a call center.76/90
- Ad group
- Family Caregivers — Core
- Exact match
- [family caregiver help]
[get paid to care for a parent]
[long-term care awareness month]
[cost of family caregiving] - Phrase match
- "respite care coverage"
"long-term care insurance for parents"
"caregiver financial impact"
"LTC insurance home care benefit"
"family caregiver support Florida"
"can I get paid to take care of my mom in Florida"
"does long-term care insurance pay family caregivers" - Sitelinks
- Request a Free Quote
Free Consumer Guides
Cost of Care by State
Read This Month's Guide - Call asset
- (xxx)xxx-xxxx (US, office hours)
- Final URL
https://draftltcmarketing.com/consumer-guides.html?utm_source=google&utm_medium=cpc&utm_campaign=mkt_2026_11_family_caregivers&utm_content=rsa
Print ad with QR code
MKT | Nov 2026 | Family Caregivers Month & LTC Awareness Month | “Care for the Ones Who Care” | Print · MKT-2611-FAMILY-CAREGIVERS-PRT · 5.5″ × 8.5″ half page
Headline
Body
QR call to action
QR destination (tracked)
Opens the page named above with print tracking.
Long-Term Care Awareness Month: standalone campaign
MKT-2611-LTCAM-CAREGIVING · UTM mkt_2026_11_ltcam_caregiving · separate page, separate tracking
November is also National Long-Term Care Awareness Month. It now runs as its own campaign, with its own blog, social posts, email, Google Ads campaign, and print ad, focused on Long-Term Care Awareness Month: When Chronic Conditions Become Family Caregiving.




