DRAFT LTC Marketing · November 2026 Marketing CampaignDrafts for approval · Not published
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November 2026 · DRAFT LTC Marketing

Family Caregivers Month & LTC Awareness Month

Campaign theme: “Care for the Ones Who Care”
Hook: November is both National Family Caregivers Month and Long-Term Care Awareness Month.
Campaign code: MKT-2611-FAMILY-CAREGIVERS · UTM: mkt_2026_11_family_caregivers

Cross-site bridge: TDS November (Diabetes); FD Nov 7 (genetic testing and coverage timing).

Facebook graphic for Family Caregivers Month & LTC Awareness Month

Release dates

Keywords, phrases & audience

Primary keyword

  • family caregiver help

Secondary keywords

  • get paid to care for a parent
  • long-term care awareness month
  • cost of family caregiving
  • respite care coverage
  • long-term care insurance for parents
  • caregiver financial impact
  • LTC insurance home care benefit
  • family caregiver support Florida

Long-tail phrases

  • can I get paid to take care of my mom in Florida
  • does long-term care insurance pay family caregivers
  • how much does caregiving cost in lost income
  • how to get help caring for an elderly parent
  • long-term care awareness month

Negative keywords (Google Ads)

  • jobs
  • careers
  • agent license
  • insurance exam
  • free insurance
  • cheap
  • medicaid application form
  • lawsuit
  • complaints
  • login
  • caregiver jobs
  • home health aide jobs
  • cna
  • caregiver training
Social audience
Pre-retirees and retirees 50–72 (the main buying window for traditional and hybrid coverage), plus adult children 40–60 who influence a parent's decision. Meta: required Financial Products & Services Special Ad Category — no age/gender/ZIP targeting; Florida statewide, or 15-mile+ radius targets around Southwest Florida, Melbourne/Palm Bay, Orlando, and Tampa; broad interests (retirement planning, financial planning). LinkedIn: pre-retirees 55–65, business owners, HR/benefits leaders, CPAs and financial advisors (referral partners).
Google Ads audience
Search campaign, Florida first (licensed states only), expand nationally only where [Agent - Advisor Name] is appointed/licensed. High-intent insurance keywords; ad schedule 7am–8pm ET with call extension during office hours. Customer Match from HubSpot leads is allowed for insurance (non-health) messaging; keep condition terms out of ad copy.
This month
Adult children 45–65 providing unpaid care; adults 55–68 who don't want to become a burden.

Blog

MKT | Nov 2026 | Family Caregivers Month & LTC Awareness Month | “Care for the Ones Who Care” | Blog · MKT-2611-FAMILY-CAREGIVERS-BLOG

Title
National Family Caregivers Month: What Every Family Caregiver Should Know About Getting Paid or Getting Help
Release
Sun, Nov 1, 2026
URL
https://draftltcmarketing.com/blog/national-family-caregivers-month-what-every-family-caregiver-should-know-about-getting-paid-or-getting-help/
Meta description
November is Family Caregivers Month. Here's what unpaid caregivers should know about compensation, respite options, and where insurance fits in. (144 chars)
Outline (H2s)
  1. Who family caregivers are
  2. Getting paid: what's possible
  3. Respite options
  4. Where insurance fits
  5. Planning so your kids don't have to
Converts to
https://draftltcmarketing.com/consumer-guides.html

Facebook

MKT | Nov 2026 | Family Caregivers Month & LTC Awareness Month | “Care for the Ones Who Care” | Facebook · MKT-2611-FAMILY-CAREGIVERS-FB

Post copy

November is National Family Caregivers Month — and Long-Term Care Awareness Month. If you're caring for a parent, you should know what options exist for getting paid, getting respite, and getting help. And if you're planning for yourself, you can make sure your children never have to choose between their job and your care. Read [Agent - Advisor Name]'s guide and download the free How to Fund Long-Term Care guide. Questions? Call (xxx)xxx-xxxx.

Link headline

Family Caregivers: Getting Paid or Getting Help

Tracked link

https://draftltcmarketing.com/blog/national-family-caregivers-month-what-every-family-caregiver-should-know-about-getting-paid-or-getting-help/?utm_source=facebook&utm_medium=social&utm_campaign=mkt_2026_11_family_caregivers&utm_content=fb_post

Instagram

MKT | Nov 2026 | Family Caregivers Month & LTC Awareness Month | “Care for the Ones Who Care” | Instagram · MKT-2611-FAMILY-CAREGIVERS-IG

Caption

To every family caregiver: you're seen. This November — Family Caregivers Month and LTC Awareness Month — learn your options for pay, respite, and help. Free guide — link in bio. Questions? Call (xxx)xxx-xxxx.

Hashtags

#FamilyCaregiversMonth #LTCAwarenessMonth #FamilyCaregiver #LongTermCare #AgingParents #DRAFTLTCMarketing

Link in bio (tracked)

https://draftltcmarketing.com/blog/national-family-caregivers-month-what-every-family-caregiver-should-know-about-getting-paid-or-getting-help/?utm_source=instagram&utm_medium=social&utm_campaign=mkt_2026_11_family_caregivers&utm_content=ig_bio_link

LinkedIn

MKT | Nov 2026 | Family Caregivers Month & LTC Awareness Month | “Care for the Ones Who Care” | LinkedIn · MKT-2611-FAMILY-CAREGIVERS-LI

Post copy

November is National Family Caregivers Month and Long-Term Care Awareness Month. Family caregiving has a measurable cost — lost wages, reduced Social Security benefits, and derailed retirement savings. Our two November articles cover what caregivers should know about getting paid or getting help, and how to size the hidden cost. Benefits teams and advisors: these are easy to share with employees and clients. Questions? Call (xxx)xxx-xxxx.

Tracked link

https://draftltcmarketing.com/blog/national-family-caregivers-month-what-every-family-caregiver-should-know-about-getting-paid-or-getting-help/?utm_source=linkedin&utm_medium=social&utm_campaign=mkt_2026_11_family_caregivers&utm_content=li_post

Email campaign

MKT | Nov 2026 | Family Caregivers Month & LTC Awareness Month | “Care for the Ones Who Care” | Email · MKT-2611-FAMILY-CAREGIVERS-EM · send Tue, Nov 3, 2026

Subject line

For everyone caring for someone they love

Preview text

Family Caregivers Month: getting paid, getting help, and planning ahead.

CTA link (tracked)

https://draftltcmarketing.com/consumer-guides.html?utm_source=hubspot&utm_medium=email&utm_campaign=mkt_2026_11_family_caregivers&utm_content=em_primary_cta
Download header 1200×520 (display at 600)

Google Ads

MKT | Nov 2026 | Family Caregivers Month & LTC Awareness Month | “Care for the Ones Who Care” | Google Ads · MKT-2611-FAMILY-CAREGIVERS-GADS · Nov 1 – Mon, Nov 30, 2026

Sponsored
draftltcmarketing.com › family-caregive › compare
Help for Family Caregivers | Get Paid to Care for a Parent | LTC Awareness Month
What family caregivers should know about getting paid, respite, and insurance options.

Headlines (15)

  • Help for Family Caregivers26/30
  • Get Paid to Care for a Parent29/30
  • LTC Awareness Month19/30
  • Caregivers Month Guide22/30
  • Cost of Family Caregiving25/30
  • LTC Insurance & Home Care25/30
  • Plan So Kids Don't Have To26/30
  • Free LTC Funding Guide22/30
  • Licensed LTC Specialist23/30
  • Compare LTC Options Free24/30
  • Talk to [Agent - Advisor Name]25/30
  • 45+ Years in Long-Term Care27/30
  • Not a Call Center17/30
  • Free Consumer Guides20/30
  • Request a Free Quote20/30

Descriptions (4)

  • What family caregivers should know about getting paid, respite, and insurance options.86/90
  • Download the free How to Fund Long-Term Care guide from a licensed specialist.78/90
  • Plan ahead so your family never has to choose between work and your care.73/90
  • [Agent - Advisor Name], CLTC — 45+ years in long-term care. Not a call center.76/90
Ad group
Family Caregivers — Core
Exact match
[family caregiver help]
[get paid to care for a parent]
[long-term care awareness month]
[cost of family caregiving]
Phrase match
"respite care coverage"
"long-term care insurance for parents"
"caregiver financial impact"
"LTC insurance home care benefit"
"family caregiver support Florida"
"can I get paid to take care of my mom in Florida"
"does long-term care insurance pay family caregivers"
Sitelinks
Request a Free Quote
Free Consumer Guides
Cost of Care by State
Read This Month's Guide
Call asset
(xxx)xxx-xxxx (US, office hours)
Final URL
https://draftltcmarketing.com/consumer-guides.html?utm_source=google&utm_medium=cpc&utm_campaign=mkt_2026_11_family_caregivers&utm_content=rsa

Image asset (square)

Google Ads square imageDownload 1200×1200

Print ad with QR code

MKT | Nov 2026 | Family Caregivers Month & LTC Awareness Month | “Care for the Ones Who Care” | Print · MKT-2611-FAMILY-CAREGIVERS-PRT · 5.5″ × 8.5″ half page

Headline

To every family caregiver: you have options.

Body

Getting paid, getting respite, and planning so your children don't have to carry it all. Get the free How to Fund Long-Term Care guide.

QR call to action

Scan for the free funding guide

QR destination (tracked)

https://draftltcmarketing.com/consumer-guides.html?utm_source=print&utm_medium=qr&utm_campaign=mkt_2026_11_family_caregivers&utm_content=print_qr

Opens the page named above with print tracking.

Long-Term Care Awareness Month: standalone campaign

MKT-2611-LTCAM-CAREGIVING · UTM mkt_2026_11_ltcam_caregiving · separate page, separate tracking

November is also National Long-Term Care Awareness Month. It now runs as its own campaign, with its own blog, social posts, email, Google Ads campaign, and print ad, focused on Long-Term Care Awareness Month: When Chronic Conditions Become Family Caregiving.

Open the Long-Term Care Awareness Month campaign